Mind game Essay

Interrogation is a mind game. I will set up a friendly environment where the suspect feels comfortable to gain his trust and becomes receptive to my questions. I will play with his thoughts and emotions that perhaps what he did was unintentional or a result of unavoidable circumstance. I will not directly put the blame on the suspect but will make him fully understand the moral seriousness of the crime. Furthermore, I will tell him that there is overwhelming physical evidence that would implicate him to the crime and that there are witnesses and fingerprints found in the crime scene, even if I have to make a bluff. Then I will offer him different theories to what happened, one more justifiable than the other. Whichever he chose, guilt is already admitted. Preparation is essential for a successful interrogation. First, the surrounding should be conducive without distractions and guarantees privacy. This will also give me the opportunity to analyze the body language of the suspect. I will study the case facts which will be the basis for my questionings. My knowledge about the crime can somehow persuade the suspect to tell the truth. In addition, I will also study the personal background information of both the victim and suspect, more so about the suspect’s feelings, attitudes, and values. Finally, I will resolve the details of the documentation like forms, audiotape, and videos so that the interrogation process is not disrupted. The Miranda warning has adversely affected the procedures of police work. In its report Handcuffing the Cops: Miranda’s Harmful Effects on Law Enforcement, the National Center for Policy Analysis disclosed that the warning caused a significant drop in confessions. With few confessions, police have difficulty in solving crimes. Therefore, the Supreme Court should suspend Miranda for crime prevention to be effective and detect early terrorism threats. References Cassell, P. G. (1998). Handcuffing the Cops: Miranda’s Harmful Effects on Law Enforcement. National Center for Policy Analysis. NCPA Policy Report No. 218, August 1998. ISBN #1-56808-040-9 Fleisher, W L. & Gordon, N. J. (2001). Effective Interviewing and Interrogation Techniques. Academic Press, New York. 1st edition. ISBN-10: 0122603818 Inbau, F. E. , Reid, J. E. , Buckley, J. P. & Jayne, B. C. (2004). Essentials of the Reid Technique: Criminal Interrogation and Confessions. Jones and Bartlett Publishers, Inc. , MA. ISBN-10: 0763727288

Legos

Legos are fantastic toys to satisfy anyone from young to old, with these toys you can build Marvel sets to Harry Potter sets. Legos have been around since 1932 and were made out of wood and metal, it is now 2018 and the legos have since then had a major progression in how they look. Nowadays legos are small plastic pieces that come in sets but back in 1932 you would just get random lego pieces and you would have to purchase more to get the right pieces for that specific set. Ole Kirk Kristiansen is the founder of Lego, Ole Kirk was born in Omvrà ¥ Mark, Blà ¥hà ¸j-Filskov parish, Denmark, on April 7, 1891. When Ole got to the age of seven, he worked as a smallholder but later he moved to a farm near Filskov. On November 1903 Ole Kirk became an apprenticed as a carpenter and joiner to his brother, Kristian Bonde Kristiansen. On February 1, 1916, Ole at the age of twenty four bought Billund Maskinsnedkeri for DKK 10,000. The Billund is a community consisting of small farmers. Billund factory crafts doors, windows, kitchen cabinets, cupboards, and coffins. The USA and UK place restrictions on imports, and this brings the crisis directly to the Danish farming community in 1930. Butter and pigmeat prices fall sharply, and as these products represent a huge section of Danish exports, life becomes very difficult for Danish farmers. Many farmers are forced from their farms. The economic crisis also has serious consequences for Ole Kirk Kristiansen. Farmers and smallholders, his most important customers, can no longer afford to carry out carpentry and joinery work, and in 1931 he has no option but to let his last journeyman go. After years of being successful finally the economy hit and this made Ole switch to making toys for little kids, which became a worldwide success. 1932 is a difficult year for Ole Kirk Kristiansen. Reflecting the crisis in agriculture, his carpentry and joinery business is not doing well. He is forced to lay off his last journeyman employee, and in the midst of his economic troubles he loses his wife, and finds himself alone with four sons aged between 6 and 15 years. Ole's son Godtfred Kirk Kristiansen would become a junior vice president of the company in 1950, on his 30th birthday. In 1957 Godtfred became a Managing Director, but the following year Godtfred became the head of the company after his father died to a heart attack on March 11, 1958. By 1960, Godtfred had bought out his three brothers to become sole proprietor of the company. Godtfred got married to a woman named Edith Kirk Christiansen which he had three kids with named Gunhild Kirk Johansen, Kjeld Kirk Kristiansen and Hanne Kristiansen. On October 1969 Hanne and Kjeld were driving home from watching a movie and the car lost control and slid off the road killing Hanne and seriously injuring Kjeld. After this incident Godtfred went into a depression and considered selling the lego company. In 1979 Godtfred son Kjeld became president and CEO of the lego company. In 2004 Kjeld stepped down from his position of president and CEO to focus on being the owner of the lego group and vice-chairman of the board. While Kjeld was maintaining his role as vice-chairman of the board KIRKBI A/S, Lego Holding A/S and the Lego Foundation. Lego is privately held and is controlled by the Kristiansen family and their foundations. Kjeld and his wife, Camilla, live in Denmark and have three children and two grandchildren. His youngest daughter is the danish dressage rider Agnete Kirk Thinggaard. The production of lego is a complex algorithm, these robots make small toys for kids and adults to play with and get lost in time building and using them. Making legos all start with tiny plastic grains called granules which come in a bunch of different colors. From there trucks filled with granules drive up to one of the lego factories all around the world, where giant hoses suck up the granules and then dump them into three story high metal silos. There are 14 silos and each one can hold up to 33 tons of granules. From the silos, the plastic granules are fed down pipes to the molding machines. Inside the molding machines, the granules are superheated to a temperature of about 450 degrees Fahrenheit. This melted plastic goo is fed into molds, little metal containers shaped like hollow lego bricks. Think of them as very complicated versions of the ice cube trays you keep in your own freezer. The molding machine applies hundreds of tons of pressure to make sure the bricks are shaped with perfect accuracy. Then they are cooled and ejected, which only takes about 10 seconds. Because of the dangerous conditions and high precision required, the molding process is almost completely automated. Finished pieces roll down conveyor belts into boxes. When a box is full, the molding machine sends a radio signal to one of the robot trucks that patrol the hall. The robot trucks are guided by grooves in the factory floor. They pick up full boxes and place them onto another conveyor belt that takes them onto the next step of the manufacturing process. The next stop in the manufacturing process is the assembly halls where details are printed on and multi-part pieces are put together. Faces, control panels, numbers, words and other decorative details are stamped onto bricks by a giant printer. Some lego pieces like minifigure legs are made up of several pieces that fit together. These complex pieces are snapped together by machines that apply pressure with great precision. The final step is putting all the right pieces together to make complete lego sets. Sets can have hundreds of different pieces, so the packaging process has to be fast and accurate. Boxes called cassettes roll on conveyor belts underneath the bins that hold each type of piece. The bins open and close to release the right number of pieces into each cassette. Finally, packing operators fold the boxes and add the building instructions and additional pieces and look out for any machine-made mistakes.

Compare & Contrast – a Daughter Leaving Home

Compare & Contrast Essay The poem, â€Å"To a Daughter Leaving Home†, by Linda Pastan, depicts the scene of a mother teaching her little girl to ride a bike at the age of eight and watching her master it. Yvor Winter’s â€Å"At the San Francisco Airport† is about a father reminiscing about the memory of his daughter growing up and leaving him at the airport. Both these poems speak of the much dreaded time in a parent’s life where their daughter’s grow up and leave their homes. Although the poems appear to be similar because they address the same theme, they differ in form, tone, and imagery.The poems are different in form. In â€Å"To a Daughter Leaving Home†, Linda Pastan uses open form, with no identifiable rhyme pattern or meter. Maybe there’s no identifiable pattern because these are just the mother’s random thoughts. On the other hand â€Å"At the San Francisco Airport†, Yvor Winters uses a closed form that is very d istinctive. There are five stanzas and each stanza has five lines. All the lines rhyme; three have one rhyming ending and the other two also have a rhyming ending.For example: â€Å"This is the terminal: the light/Gives perfect vision, false and hard;/The metal glitters, deep and bright. /Great planes are waiting in the yard-/They are already in the night†. Light, bright and night rhyme, as well as hard and yard. Maybe the author chose the closed form because of its structure, controlled and intact, just like he wanted to keep feelings. The tone of â€Å"To a Daughter Leaving Home† differs from the tone in â€Å"At the San Francisco Airport†. The tone of â€Å"To A Daughter Leaving Home† is one of sadness, anxiety and nostalgia.Pastan’s poem is of a mother fondly remembering an earlier time when her daughter took a briefer departure from her, when she was taught to ride her bike at eight years old. The mother wasn’t quite ready to let the da ughter go, as was suggested when she said, â€Å"I kept waiting for the thud of your crash as I sprinted to catch up, while you grew smaller, more breakable in the distance†. This tells us she was anxious even then about her daughter growing up and being able to do things on her own. In contrast, the tone in â€Å"At the San Francisco Airport† is very gloomy, less emotional, but still nervous and scared.The father still looks at his daughter as his little girl even though he knows she isn’t and that this is the right time to let her go. He refers to her as â€Å"small, contained and fragile†. The lines: â€Å"But you and I in part are one: The frightened brain, the nervous will, the knowledge of what must be done,† demonstrates that they are both having similar thoughts and feelings but they are willing to accept this challenge. Though the father is trying to be strong, he confessed that he was momentarily devastated when he said â€Å"the rain of matter upon sense destroys me momentarily†.The imagery of â€Å"To A Daughter Leaving Home† also differs from the imagery of â€Å"At the San Francisco Airport†. All the images in â€Å"To a Daughter leaving Home† help us to see how the mother is feeling during this time, even though this poem is of an earlier time, foreshadowing what is to come in later years. As her daughter â€Å"wobbled away† on her bike, the mother ran right beside her, telling us the kind of mother she was, very supportive. She waited â€Å"for the thud† and â€Å"sprinted to catch up† to her daughter. She wanted to always be there to protect her daughter, even as she’s all grown up.Her daughter growing â€Å"smaller, more breakable† is her moving further and further away from her mother, getting older, more mature and able to take care of herself, eventually moving out and on with her life as an adult. On the other hand, the images in â€Å"At th e San Francisco Airport† didn’t show the father as anxious, just reluctant and apprehensive. The father mentioning the â€Å"terminal† means he looks at the airport terminal as a turning point in their lives, a place where he breaks off from his daughter, staying behind as she moves on with her life.He references planes that â€Å"are already in the night†, telling the reader that they are either taking off or already in the air, further emphasizing her leaving him behind. These images reinforce his â€Å"frightened brain† and â€Å"nervous will† even though he knows this â€Å"must be done†. Though both poems speak about their daughters leaving home, the mother speaks in the past, as if her daughter is still a little girl, but the father acknowledges that though he still views her as a â€Å"small†¦fragile† girl and this â€Å"destroys† him, â€Å"there comes what will come†.On the surface, the works of Linda Pastan and Yvor Winters can be interpreted as similar poems about parents losing their daughters to adulthood. When contrasting the poems, the reader comes to a much different understanding. â€Å"To a Daughter Leaving Home† presents an open form and tone that uses specific images and tone to present this mother’s sadness and anxiety towards the situation. Winters’ â€Å"At the San Francisco Airport† is a closed form poem that uses images and tone to convey the attempt of this father to keep his composure as he sees his daughter off to live her life and become an adult. Compare & Contrast – a Daughter Leaving Home Compare & Contrast Essay The poem, â€Å"To a Daughter Leaving Home†, by Linda Pastan, depicts the scene of a mother teaching her little girl to ride a bike at the age of eight and watching her master it. Yvor Winter’s â€Å"At the San Francisco Airport† is about a father reminiscing about the memory of his daughter growing up and leaving him at the airport. Both these poems speak of the much dreaded time in a parent’s life where their daughter’s grow up and leave their homes. Although the poems appear to be similar because they address the same theme, they differ in form, tone, and imagery.The poems are different in form. In â€Å"To a Daughter Leaving Home†, Linda Pastan uses open form, with no identifiable rhyme pattern or meter. Maybe there’s no identifiable pattern because these are just the mother’s random thoughts. On the other hand â€Å"At the San Francisco Airport†, Yvor Winters uses a closed form that is very d istinctive. There are five stanzas and each stanza has five lines. All the lines rhyme; three have one rhyming ending and the other two also have a rhyming ending.For example: â€Å"This is the terminal: the light/Gives perfect vision, false and hard;/The metal glitters, deep and bright. /Great planes are waiting in the yard-/They are already in the night†. Light, bright and night rhyme, as well as hard and yard. Maybe the author chose the closed form because of its structure, controlled and intact, just like he wanted to keep feelings. The tone of â€Å"To a Daughter Leaving Home† differs from the tone in â€Å"At the San Francisco Airport†. The tone of â€Å"To A Daughter Leaving Home† is one of sadness, anxiety and nostalgia.Pastan’s poem is of a mother fondly remembering an earlier time when her daughter took a briefer departure from her, when she was taught to ride her bike at eight years old. The mother wasn’t quite ready to let the da ughter go, as was suggested when she said, â€Å"I kept waiting for the thud of your crash as I sprinted to catch up, while you grew smaller, more breakable in the distance†. This tells us she was anxious even then about her daughter growing up and being able to do things on her own. In contrast, the tone in â€Å"At the San Francisco Airport† is very gloomy, less emotional, but still nervous and scared.The father still looks at his daughter as his little girl even though he knows she isn’t and that this is the right time to let her go. He refers to her as â€Å"small, contained and fragile†. The lines: â€Å"But you and I in part are one: The frightened brain, the nervous will, the knowledge of what must be done,† demonstrates that they are both having similar thoughts and feelings but they are willing to accept this challenge. Though the father is trying to be strong, he confessed that he was momentarily devastated when he said â€Å"the rain of matter upon sense destroys me momentarily†.The imagery of â€Å"To A Daughter Leaving Home† also differs from the imagery of â€Å"At the San Francisco Airport†. All the images in â€Å"To a Daughter leaving Home† help us to see how the mother is feeling during this time, even though this poem is of an earlier time, foreshadowing what is to come in later years. As her daughter â€Å"wobbled away† on her bike, the mother ran right beside her, telling us the kind of mother she was, very supportive. She waited â€Å"for the thud† and â€Å"sprinted to catch up† to her daughter. She wanted to always be there to protect her daughter, even as she’s all grown up.Her daughter growing â€Å"smaller, more breakable† is her moving further and further away from her mother, getting older, more mature and able to take care of herself, eventually moving out and on with her life as an adult. On the other hand, the images in â€Å"At th e San Francisco Airport† didn’t show the father as anxious, just reluctant and apprehensive. The father mentioning the â€Å"terminal† means he looks at the airport terminal as a turning point in their lives, a place where he breaks off from his daughter, staying behind as she moves on with her life.He references planes that â€Å"are already in the night†, telling the reader that they are either taking off or already in the air, further emphasizing her leaving him behind. These images reinforce his â€Å"frightened brain† and â€Å"nervous will† even though he knows this â€Å"must be done†. Though both poems speak about their daughters leaving home, the mother speaks in the past, as if her daughter is still a little girl, but the father acknowledges that though he still views her as a â€Å"small†¦fragile† girl and this â€Å"destroys† him, â€Å"there comes what will come†.On the surface, the works of Linda Pastan and Yvor Winters can be interpreted as similar poems about parents losing their daughters to adulthood. When contrasting the poems, the reader comes to a much different understanding. â€Å"To a Daughter Leaving Home† presents an open form and tone that uses specific images and tone to present this mother’s sadness and anxiety towards the situation. Winters’ â€Å"At the San Francisco Airport† is a closed form poem that uses images and tone to convey the attempt of this father to keep his composure as he sees his daughter off to live her life and become an adult.

Share Analysis Essay Example | Topics and Well Written Essays - 2000 words

Share Analysis - Essay Example In 2013, the company issued about 4850 million of shares in the public and earned market capitalization of  £69,178.56 million. The company occupies about 5% of markets share in this particular market globally with respect to sales revenue. GSK is listed in FTSE 100, FTSE 350 and FTSE All-Share (GlaxoSmithKline plc.,, â€Å"Explore GSK†). The share price performance of GSK has encountered huge fluctuation over the years due to the slide in profit. By considering the performance of FTSE 100, GSK has performed quite well over the period of 10 years. However, there are many controversies and events, which had forced the sales revenue of the company to decline. As per July 23, 2014, the share price of GSK had dropped 4.7% and this drop is the steepest as compared to October 2008. Despite the decrease in share price, the company has anticipated growth of 4% to 8% (MarketWatch, â€Å"Glaxosmithkline Lowers Full-Year Profit Outlook†). This decrease in share price did not de-motivate the investors and they kept on investing in the shares of the company as it shared a good reputation in the market. GSK is the best company for share price analysis as the fluctuations is very interesting to examine and the reason behind the same are practical in the present competitive world (MarketWatch, â€Å"Glaxo Slides in London Af ter Earnings Warning†). The share price of GSK is observed to drop by 3% in the second quarter of 2014. This is because of the decrease in profit from the first quarter of 2014. However, the company has also reported that the operating profit for the second quarter of 2014 has slumped by 25% and the turnover decreased by 13%. The decrease in this company financials have affected the Earning per share (EPS), which have dropped by 25% from the previous year’s performance (Guardian News and Media Limited, â€Å"FTSE Ends Week On A Low Note, While Glaxosmithkline Suggested As Pfizer Target†). The company stated that there have been drastic changes in

Identify the major trends that have influenced world trade and global Research Paper

Identify the major trends that have influenced world trade and global marketing - Research Paper Example International or global businesses are established on the basis of a global marketing strategy that takes product development suitable for global markets into consideration (Joshi, 2009). World trade and global marketing are affected because of environmental, cultural, ethical and social trends. Environmental trends are the most crucial in understanding global marketing and world trade. The marketers have to be well equipped with technological, economical and social developments of a society in order to establish globally (Kerin, Hartley and Rudelius, 2009). By understanding the environmental factors of a society, to design a marketing strategy on global basis is much more easier. According to Kerin, Hartley and Rudelius (2009), demographic characteristics of a country’s population, technological developments and innovations, monetary conditions and economical growth and competitive environment of a country all influence world trade and global marketing. Demographic traits of a society include the gender differences that exist between individuals, cultural values, ethnic diversities and buying capacity of customers (Kerin, Hartley and Rudelius, 2009). For expansion of a business on a global level, environmental trends should be identified explicitly. Culture plays a major role in structuring a society due to which any global firm or organization cannot work in a global set up without understanding culture and its values in a society. According to Marieke K de Mooij and Marieke de Mooij (2009), it is culture due to which, people can know about a community, its individual and its social organizations. Therefore, to know about various kinds of cultures of different societies is essential for global marketing and world trade. Religion, language, literature, education, arts and architectures all inform about culture of a society (de Mooij and de Mooij, 2009). Culture is highly influential for global marketing. The marketing strategy should be

Reflection on the movie We Are Marshall Research Paper

Reflection on the movie We Are Marshall - Research Paper Example Reflection on the movie "We Are Marshall" I consider this movie as an apt tribute to the victims of the plane crash because the remaining members of the Thundering Herd football team are not ready to give up. Besides, the movie is symbolic of the relationship between sports and willpower to withstand critical circumstances in human life. The film and the history of sports and games in America The director makes use of a historical incident in his film to portray the after effect of the same. But the director does not try to unearth the background of the tragic incident. Instead, he utilizes the incident as the background of his film. One can see that injury is usual in sports and games. But destruction of a whole team due to a plane crash is unimaginable. Within this context, the McG is aware of his role as film director. He never tries to unveil the background of the tragic incident. But he totally ignores the background and concentrates his attention on the after effect of the plane crash. If the director tries to concentr ate on the background of the incident, the output will be a historical anecdote. Here, a film direct cannot use his or her individual freedom. If the director decides to make use of an incident as a theme, he or she can utilize individual freedom. In my opinion, the director did not get distracted by the historical importance of the incident. This helps the film to go beyond a historical anecdote with limited scope. So, one can see that a historical event is the film’s theme but the same is used as a foundation to portray the after effects or the following events. ... Tribute to the victims of plane crash The film is based upon a real incident which happened in the year 1970 in America. Baker Publishing Group (2009) stated that, â€Å"In the sports movie We Are Marshall, nearly the entire Marshall University football team dies in a plane crash† (p. 411). The team members and the officials of the Thundering Herd football team became victims to the Southern Airways Flight 932 crash. The travel by flight was a rare event for the Thundering Herd football team because they usually made use of other transportation facilities. The Marshall University never suspected a tragic end to their players. One can see that the future dreams of number of families became futile due to the plane crash. But the University authorities were not ready to forget the victims and their family members. The memorials erected at the University campus and Spring Hill Cemetery is symbolic of the homage to the victims of the plane crash. On the other side, the directorâ₠¬â„¢s attempt to inculcate the plane crash and its after effects in his film can be considered as an apt visual tribute for the victims. But the director never tries to consider his film as investigation on the back ground of the plane crash. Instead, he tries to attract the attention of the viewers towards the after effects of the tragedy. I consider the director’s effort is important because it helps the viewers to realize that how to show tribute to the victims of manmade or natural disasters. Sports and games and willpower I consider that one’s achievement in the field of sports is interconnected with one’s willpower to withstand challenges in life. At the same time, failure to achieve success in a sports event helps human beings to realize that the

Summary Essay Example | Topics and Well Written Essays - 500 words - 179

Summary - Essay Example In connection to this, complications of masticatory organ are considered the third stomatological disease because of their chronicity and extensive prevalence. Their otolaryngological symptoms include sudden hearing loss, ear plugging sensation as well as earache, swallowing difficulties, vertigo, as well as tinnitus and sore and burning throat. The research method involved analyzing the response of medical interviews of patients undergoing prosthetic treatment. The result showed that earache as well as sudden hearing impairment was common. Temporomandibular dysfunction (TMD) is claimed to cause the imbalance of the body. Research study involved use of questionnaires in evaluating the impact of TMD on cervical spine ROM as well as reduction of spinal pain. Treated (with occlusal splint) and control groups were used in the study. The result showed that treatment with occlusal splint improved TMJ function, cervical spine as well as reduction of spinal pain. In relation to this, chronic oral along with facial pain syndromes need the intervention of the physicians with medical specialties. Improper differentiation of other sources of pain from idiopathic facial pain results to improper treatment. Thus, characterization of pain resulting from trigeminal neuralgia as well as TMJ dysfunction is important before treatment. The study was aimed at identifying the correlation of sleep bruxism (SB), tinnitus and TMD. The result evidenced the association between TMD and tinnitus and lower magnitude association with SB. The absence of SB in presence of painful TMD was linked with tinnitus whereas the presence of both SB and painful TMD was associated with a very severe tinnitus. In connection with this, this study investigated the association of the occurrence of TMD in elderly with the palpation of TMJ in addition to masticatory and cervical muscles, presence of headache as well as

2,500 EDU essay Example | Topics and Well Written Essays - 2500 words

2,500 EDU - Essay Example They usually outperformed the expectations of the community they served. There was no need to educate them about their code of conduct. Good practices were internalised in the course of the practice of their profession. Now the scenario has changed drastically and more people are taking up these professions as their career. Naturally, career progression and financial compensation packages have become important. With increase in the number of patients and lifestyle diseases, healthcare requirements have increased manifold. The rapid advancement of diagnostic and preventive technologies has facilitated setting up of improved infrastructure for healthcare. More hospitals, clinics and specialist health care centres have been set up in both government and private sectors. The requirement of qualified and trained health workers has increased considerably over the past many years. Associations have been formed to represent and promote the interests of the healthcare professionals. The government also have realised the need for setting minimum performance standards for healthcare and social work organisations and their professional practitioners, considering the drastic increase in the number and diversity of such organisations. Codes of practice have been framed by the government as well as professional bodies in response to this need. The same underlying causes have also contributed to many fold increase in the number of educational institutions and education professionals. It is in this context that we examine the hypothesis, "Education professionals have codes of occupational practice that are similar to those of health and social work professionals". The role and nature of work of the teacher has changed very much over the years. Teaching had followed a more or less rigid pattern with the teachers prescribing what to learn from well defined reference materials. The teachers therefore had absolute control and autonomy.

Project 3 plan Essay Example | Topics and Well Written Essays - 250 words

Project 3 plan - Essay Example Furthermore, information pertaining to the hazards brought about by highly hazardous chemicals in the process is also to be explored. This information includes permissible exposure limits, the reactivity and corrosiveness of the chemicals, toxicity, and data on thermal and chemical stability. Process flow diagrams and charts such as those revealed by ReVelle (2003) are also essential in conceptualizing process safety management. Process safety information in PSM should cover the information pertaining to its technology and equipment. This is to involve construction materials diagrams on how the implementation of piping and other instruments are to be laid, electrical classification and design basis alongside other vital information. In this project we will also cover the process hazard analysis procedures used in PSM as discussed in the DOE Handbook (2004). The process is to involve identification, evaluation, and control of the hazards involves in it. This project is important as it will also reveal some of the ways in which previous incidents which had the potential of causing catastrophic consequences can be prevented in workplaces. This is achievable through identification of engineering and administrative controls applicable to the hazards. In this context, it is necessary to identify and describe major training requirements, major safety systems and their functions, and major steps of operating procedures. Most of these involve employees as they are the ones likely to fall victims. Should this project be done, ways through which catastrophes can be minimized or prevented shall be revealed. Besides that, safety and health considerations against highly hazardous chemicals shall also be

In Search of Respect Essay Example | Topics and Well Written Essays - 1750 words

In Search of Respect - Essay Example This situation led to the internalization of the Latino community, that demoralizing, impoverishing and inferiority structures cast upon them by the American social, political and economic systems, consequently blaming themselves and not these systems for their poverty. In his book titled â€Å"In Search of Respect†, author Philippe Bourgois details his experiences when residing in East Harlem, a region defined by racial inequality. This has led to the embodiment of a â€Å"street culture of resistance† phrase that uses the peddling of drugs as a lucrative, yet self-deteriorating means of acquiring income and the much publicized and certainly pseudo elusive respect so much desired. The culture of poverty and the street are wrongly cast upon to the families of East Harlem, in that it focuses on the secondary effect, which is self–deteriorating upshots, rather than the structural forces that these Latino communities have to combat every day that make them practice what they do. In unconscious intellectual disciplines, the phrase â€Å"culture of† becomes a code for race or stereotypical excuse projections that are quite useless for understanding how things materialize in various communities. This makes the â€Å"culture of the street† quite a dangerous phrase even though anthropologists that it is one of the physiognomies that set us apart from animals. Rather than that, it would be mu ch more subtle to use the phrase â€Å"risk environment† to help understand how poverty articulates more specifically and precisely with substandard educational institutions, infrastructure, and inaccessibility to decent food, sanitary food sources, decent employment and the public sector services that most middle–class clusters take for granted. Philippe Bourgois, while performing his research, had to develop a respectable rapport in order to try and

Art History Final Paper Essay Example | Topics and Well Written Essays - 1000 words

Art History Final Paper - Essay Example There are motif of sculptures designed on the railings and the gates of the Stupa. There are representations of the lord Buddha through footprints, thrones and wheels. There is a command in the grand view of the Buddhist monument. There is a depiction of the beginning, development and decay of Buddhist architecture in the third century1. The Buddhist monarchy event was signified by the stupid in sachem. The emperor of Osaka had a religious establishment in Sanchi during his marriage as he built the monolithic pillar. This depicted the zeal of Buddhism in the emperor. The quietude provided a conducive atmosphere for meditation marking the prosperity of the establishment of Buddhism. Sanchi ensured a fulfillment of the conditions fit for the establishment of the Buddhist life. The Stupa was regarded as a symbol of the characteristics of Buddhism and fostered the prevalence of Buddhism in the region of Sanchi. The Stupas was associated with Buddhist in the region as it marked representations of the key factors the religion. A Stupa refers to a physical monument for memory of enlightment in the present space and champions for the enlightment in ten directions. The process includes skillful procedures there is a complete transformation of the environment through the compassionate energy through the interaction with different elements on the earth surface. The Stupas recognizes the enlightened nature in the present life. Stupas represent the Buddha in three forms including the speech, body and mind. The path of enlightment is represented by every part of the Stupa. Enlightment is the ultimate goal of life as represented by Stupas. A Stupa in the context of Buddhist is a physical representation of high regards by the Buddhists during the seventh century. What and where is the silk road? There are three main periods when the Silk Road was most active. What were these? Go the Met and see the Global

Sale of Bodily Organs Essay Example for Free

Sale of Bodily Organs Essay Body is compared to equipment. Spiritualists proclaim that it is the vehicle and abode for the soul. Medical science has made great inroads in the field of reproducing human body parts. The research for compatible artificial organs has provided invaluable results in some areas. Transplantation surgery is one of the important and popular alternatives. This type of surgery has saved many lives. When it concerns the most precious thing a human being can aspire for—the life itself the resultant consequences have not proved to be good from the ethical standpoint. This trade is mostly dubious. So, the unscrupulous elements have joined this trade of high profits. Due to shortage of supply of the parts, they sell at extraordinary premium. The donors are mostly destitute and the recipients are rich. Those who sell the parts do it out of compulsion and in some cases coercion. Economic necessity is also the dominant factor as for those who are willing to sell their body parts. But the important poser is should a human being seek extension of his life on borrowed parts? The answer seems to be in the affirmative. Reason 1: More demand, less supply. Seeking extension of one’s life on borrowed parts is no sin. But how you seek, what you seek, is important. If you get the organ legally from a willing donor, there is nothing wrong. Such an action is twice-blessed. It blesses the donor as well as the recipient. Otherwise, the supply base of the organs needs a careful scrutiny. The demand for organs like kidney is very high. For those with a serious kidney problem, it is a life or death situation. In such a critical condition, it should be possible for a donor to sell one of his kidneys to save the patient. Such donations could either be with love or for cost. In cities, more than 95% of the kidney transplants are reported to have the commercial angle. Even in such cases, if the donation of kidney is done willingly with full knowledge of the consequences, there should be no legal bar for such an action. One is saving a life, the question of legal action arises only when one is out to injure, hurt or destroy a life. But the other side of the story makes a pathetic reading. According to a report, â€Å"The paid donors of India might fare better when compared to the Chinese prisoners who have their organs removed upon death. According to Human Rights Watch/Asia, about 2,000-3,000 organs a year are cut from the bodies of executed (as well as not-quite-dead) prisoners. The transplant service is readily available to top high ranking Party officials and cash-paying foreigners. In Hong Kong, for instance, only 50-60 kidneys are replaced each year, while the waiting list for transplant is around 500. †(Body parts†¦) Reason 2: It is a trade like the one in any other commodity. Many countries have clear written laws that prohibit the sale of organs. But why blame the trade of organs? Unscrupulous trade can be in any commodity. It is there in medicines, in cereals, in machinery parts, currency noteswith the original, there goes the duplicate! By manufacturing and selling spurious drugs, one is definitely harming people. But not by selling organs! Someone is bound to get the benefit—most probably his life. A school of thought strongly believes that the corpse, once with the pathologists should be used to the best advantage of a human being or humanity. The government hospitals, medical establishments, and those who are waiting for donations (paid or unpaid) need to get the benefit! Why ethics should stand in between such kind and humanitarian acts? Reason 3:-Human Rights: Apart from considering the issue from the angles of trade and environment, the question of human rights is also involved. The alleged profit seeking by the doctors is one thing. Doctors seek profit in other types of operations also, where organ is not an issue. It is also difficult to challenge their actions morally. They are acting to save the life of an individual. If poor individuals sell their body parts to fight poverty, they are within their rights to do so. If the surgeons remove tissues without reservations from the dead body, they do it for good scientific experiments and for the overall welfare of humanity. Conclusion: If one willfully commits the murder, he is liable for punishment as per the governing law. If a soldier shoots at the enemy and kills during the war, he is given gallantry award. Similar is the case with the sale and purchase of parts of the body. But clear ethical guidelines must be framed for such sale, even when the sale is legally permitted. The rights for the organs after a person dies should be clearly defined. International, trade of such parts must be done under a charter formulated and accepted by member countries of United Nations and World Health Organizations. With the rapidly growing demand for the organs, it is foolish to think that the sale/purchase of the organs can be stopped by legal means. It is no sin to seek extension of life on borrowed parts if one’s action is within the framework of ethics and law. More so, if it is accepted by the society!

International Operation Strategy of Eucerin: SWOT

International Operation Strategy of Eucerin: SWOT Chapter 1 Introduction 1.1 Research Background The use of cosmetics was over thousands of years. The earliest archaeological evidence can be traced back to some royalty in Ancient Egypt times, where the Ancient Egyptians mixed perfume, sandalwood incense and aromatherapy products with oil applied to human bodies for pilgrimages or as an antiseptic. The Ancient Greeks and Romans also used cosmetics containing often lead and mercury. In the West, the popularization of cosmetics usage began in the 17th century and was originally intended to cover face scars of female patients healed from smallpox. In the19th Century, Queen Victoria once declared publicly that the use of makeup was â€Å"improper, vulgar, and acceptable only for use by actors†. Nevertheless, by the Second World War, cosmetics have been widely used in the West (except Nazi Germany). Today, the worldwide market size for Beauty and Personal Care Industry (BPC Industry) has increased 36% during 2005-2010 and reached USD 382.3 billion last year.Despite the significant influence of global economic recession in the year of 2009, BPC industry still showed stable and continuous growth in certain regions with emerging markets, particularly in Asia Pacific and Latin America. It is forecasted that these two dynamic regions will drive the BPC future global sales and become equally the joint largest market (with Western Europe) by 2014. Figure 1 and 2 below shows the global and regional market value of BPC industry during 2005 to 2010. Cosmetics industry, also called Personal Care Products Industry, Cosmetics and Toiletries Industry, Health and Beauty Industry, or Beauty and Personal Care Industry in this paper, in which companies manufacture and/or market personal care products such as creams, lotions, perfumes or makeup, covers a fully 13 key sub-sectors (Fig. 3). Recent reports show that Skin Care is the largest sector in the BPC industry (Fig. 4). It is predicted that in 2014, Skin Care, together with Hair Care, Colour Cosmetics and Fragrances sector will become the principle contributors to global BPC sales value growth due to the booming market in Asia Pacific. In Asia Pacific region, China represents today one of the most important and attractive BPC markets in the world due to its huge population, the increasing purchasing power of consumer and a better awareness of fashion among the younger generation. According to National Bureau of Statistics of China, the retail value of Chinese BPC products reached RMB 133.24 billion (proximately USD 20.51 billion) in 2010 with a 11.4% nominal growth compared to 2009. The total Chinese BPC market value is expected to reach as much as RMB 206 billion (proximately USD 31.7 billion) by 2014. However, in spite of this rising trend, industry players talked about that the increasing costs such as rental, labour, logistic and advertisement has given heavy pressure on cosmetics companies particularly those who had poorer brand equity were losing their profit margin. 1.2 Research Motivation Funded by Dr. Lifschà ¼tz in 1900, Eucerin ® is now Germanys largest and worlds 4th leading dermo-cosmetics brand in pharmacy segment in Skin Care industry. Belonging to famous German Group Beiersdorf AG, Eucerin sees itself as a â€Å"dermatologist-recommended skin care brand† that provides reliable, high quality and effective dermo-cosmetic products and expertise. Currently, Eucerin provides skin care products that are catalogued in 4 major lines: Face Care, Sensitive Skin Care, Dry Skin Care (medical products) and Sun Protection. Each line contains quite a few sub-lines that are assorted either by skin types / products functions (pure, dry, very dry, problematic, sensitive skin, etc.) or by products application places of the skin (face, body, deodorant, hair, etc.). While Eucerin firstly entered into Asian BPC markets in 1991 and quickly built its brand awareness and popularity among the world of pharmacy skin care products in Thailand, Vietnam, Singapore and Malaysia, in China, however, it has being constantly a big â€Å"missing piece† to complete its global share of market. As Chinas BPC market size is currently rated in the 3rd position after the US and Japan and is still possessing enormous growth potential (12% market growth is expected during 2011 to 2014), and the Skin Care segment is the primary driver for BPC market, it is for Eucerins greatest interest and challenge how to exceed existing international and local skin care competitors to complete its global entire territory. 1.3 Research Scope and Objectives The purpose of this study is therefore attempting to assess and analyse the international operation strategy of Eucerin. Through the SWOT analysis, identify and highlight the key internal and external factors of corporate ongoing strategic planning, gaining an in-depth understanding of the companys strategic operational issues, critical success factors, emerging market opportunities and future marketing challenges and trends. The research scope covers issues including the study of BPC and dermo-cosmetics industry: market sales, market share, Chinese cosmetic market regulations, marketing strategy of Eucerin: marketing segmentations, positioning, and Chinese consumer behaviours. 1.4 Research Process and Chapter Structure The process of this research is approximately composed eight stages summarized as figure 6 underneath. By the case study of Eucerin a Beiersdorf owned dermo-cosmetics brand of BPC Industry, through the literature review, SWOT and critical success factors analysis, attempting to analyse, assess and obtain an embedded understanding of the companys strategic operational issues and its future marketing challenges and trends in Chinese BPC market. Chapter 2 Literature Review 2.1 Beauty and Personal Care Industry The global Beauty and Personal Care market (BPC market), also called Cosmetics and Toiletries market has generated total revenues of US$ 382.3 billion in 2010, representing a compound annual growth rate (CAGR) of 36% for the period 2005-2010. By comparison, markets of Asia Pacific, Western Europe and North America brought out 70% of global BPC market in 2010 (Fig. 8). Most interestingly, both Western Europe and North Americas BPC markets has witnessed the economic recession, showed a negative growth in 2009 and decelerated performance afterward, while markets in Asia Pacific and Latin America, sales growth continue and for the first time the BPC market of Asia Pacific region (mainly referable to China) overtook the first position of global BPC market (Fig. 9). 2.1.1 Market Segmentation and Differentiations BPC products cover all daily personal care cosmetics such as makeup, nail polishes, hair sprays, hair colours, creams, lotions, perfumes, deodorants, shower and bath gel, bath salts, and lots of other product types. The market can be sorted into a completed 13 key sub-sectors scope as we have mentioned earlier (Fig. 10). Skin Care segment is the leading category that generates 22% of worldwide BPC market due to Asia Pacifics booming sales, the rising demand of anti-age products also conducts the segment as the key contributors to global BPC market over the forecast period. Global skin care brands can be also sorted by their marketing positioning into six classes: professional brands, luxury/premium, pharmacy/dermo-cosmetics (cosmeceuticals), organic/natural brands, direct-selling and mass market products. Each segment targets different consumers according to their purchasing power, quality requests or specific needs, etc. Key competitors of each class are listed below: Professional skin care brands (distributed mainly by beauty salons, spas): Sothys Paris, Lexli, RVB, Sparitual, Lotusdream, etc. Premium skin care brands(distributed mainly by department stores, perfumeries), : Shiseido, Està ©e Lauder, Lancà ´me (LOrà ©al Group), Clinique (Està ©e Lauder Group), Kanebo (Kao Group), Chanel, Christian Dior (LVMH Group), SK-II (PG Group), Yves Saint Laurent (LOrà ©al Group), etc. Pharmacy/dermo-cosmetics brands(distributed mainly by pharmacies, drugstores or via dermatologists recommendations): Vichy (LOrà ©al Group), La Roche-Posay (LOrà ©al Group), Boots, Eucerin (Beiersdorf Group), Johnsons, Avà ¨ne (Pierre Fabre SA), Caudalie, Lierac, ROC (Johnson Johnson), Nuxe, Galenic, etc. Organic/natural brands(distributed mainly by speciality stores, natural food stores): Yves Rocher, The Body Shop (LOrà ©al Group), LOccitane Direct-selling brands: Avon (USA), Natura (Brazil), Mary Kay (USA), Oriflame (Luxembourg), Artistry (Amway corp. USA), DHC (Japan), Nu Skin (USA) Mass market brands(distributed mainly by supermarkets, hypermarkets): LOrà ©al Paris, Nivea (Beiersdorf Group), Garnier (LOrà ©al Group), Olay (PG Group), Neutrogena (Johnson Johnson), Ponds (Unilever Group), Vaseline (Unilever Group) Eucerin ® is catalogued in the pharmacy/dermo-cosmetics brand of skin care industry as its products can be only purchased in pharmacies or drugstores. 2.1.2 Skin Care Industry in Western Europe For BPC industry and consumers, it has been tough in the past couple of years. However, the latest data showed that Skin Care was the only category managing to sustain an average of positive 4% growth during the economic downturn.Comprising 23% of global BPC sales in 2010, it remained the most valuable category during 2005-2010. Despite the growth of Skin Care sector slightly slowed down due to the decreased consumptions on non-essential purchases, the global sales of Skin Care sector was still largely focused in mature Western countries. Anti-age cosmeceuticals were considered and predicted as the star performer for Skin Care market for the future couple of years while the premium and luxury products performed the worst and were pushed toward the category of super premium or â€Å"masstige†skincare for a better performance and the growth in both anti-age and premium was accelerated by the high demand in Asia Pacific. Comparing to Skin Care, global Hand Care sales showed a sli ght yet stable growth and the reason was believed to be linked directly with consumers threaten perception of swine flu. In Western Europe, while recent data showed a gradual result of an average 4% Skin Care sales growth in UK, Netherlands and Germany during 2009 2010, key markets such as France, Italy and Spain reflected an average of -2% in term of sales growth, resulting an overall 2% growth drop in Skin Care segment in Western Europe (Fig. 11 and Table 1). While the Skin Care sales growth in western European slowed down in recent years, anti-age sub-category maintained an outstanding growth reflecting the desire for a younger looking appearance from the consumers. Table 1 Skin Care in Key Western European Countries (2005-2010) Crossing the overall BPC Western European market, in 2010, the top 10 Skin Care brands which share 26.2% of the market are belonging to 7 companies: Beiersdorf AG, LOrà ©al Group, Procter Gamble Co., Clarins SA, Yves Rocher SA, Està ©e Lauder Cos Inc, and Henkel AG Co., in which 4 brands are categorised into mass market class (Nivea, LOrà ©al Paris, Oolay and Garnier), 3 in premium/luxary (Clarins, Clinique and Lancà ´me), 2 in pharmacy/dermo-cosmetics (Vichy and Diadermine), and Yves Rocher is classified into natural/organic brands. On the other hand, in terms of company shares in Western European Skin Care market where up to nearly 58.6% market shares are held by the top 10 BPC companies, their products are crossing over all cosmetics classifications and sales distribution channels except the direct-selling category (Appendix 1 2). In relation to consumers behaviour toward BPC market in Western Europe, four fundamental trends characterized by Lee (2010)that impact global BPC market across all categories may sum up this market trend: the ageing population, agelessness pursuance, advances of technology and intensive awareness of health and wellness. The Ageing Population The global population is becoming older. Comparing to Japan who has the oldest population in the world with nearly 23% over the age of 65 in 2010, the median age in Western Europe today is just over 40. Japan has the differentiation of being the largest Skin Care consumer on a per capita basis. In 2010, it accounted for 22% of global skin care sales with USD 19.3 billion and this may referable to its huge older consumers, high disposable incomes and the great interest in combination of health and beauty. Agelessness Pursuance The pursuance of younger looking is highly associated with increased life-pan and the development of technologies. People take greater care of their appearances in order to reflect their interior youthfulness. In result, for example, the high demands for cosmetic minimally-invasive treatment (including Botox, laser skin resurfacing, soft tissue fillers, etc.) that intending for skin firming and elasticity made up 11.6 million procedures in 2010 with 110% growth during 2000 2010 in the US and was expecting to reach totally USD 17.6 billion in 2015. Advances of Technology Skin Care companies and manufactures today are able to sell their products with higher prices thanks to the aggressive introductions of technologically advanced formulations. Consumers in Western Europe may willing to pay up to EUR 20, EUR 40 or even EUR 300 on a product that claims benefits such as firming or wrinkle reduction and contains innovative whatsoever ingredients, while a product that only provides a single basic function may not be able to sold even it only charges EUR 10. High Awareness of Health and Wellness The concerns about health and product safety among consumers in Western Europe have massively increased during the past couple of years due to the aging population and the age-related illnesses. Consumers are becoming more and more careful about what they put on their skins and the detrimental effects of chemicals. In result, this will lead to a strong interest in finding cosmeceuticals with a balance of natural, organic ingredients and effective functions. 2.1.3 Skin Care Industry in China Table 2 BPC Market by categories in China (2009-2010) BPC market in emerging countries such the BRICs (Brazil, Russia, India and China) has shown enormous growth in the past couple of years. In China, BPC market showed strong resilience of 10% sales growth, reaching RMB 145.5 billion (proximately USD 22.4 billion) under the global recession impact in 2009 and continuously increased in 2010. While the growth rate in sectors such as deodorants, fragrances and mens grooming products were less well performed comparing to 2009, skin care, hair care and premium cosmetics were the most dynamic sectors in 2010 (Table 2 and Fig. 12). Comprising 6% of global BPC market value in 2010, Chinas BPC sales is expected to have a relative resilience to the global recession and reach as much as RMB 206 billion (proximately USD 31.7 billion) by 2014. Crossing the overall Skin Care market in China, interestingly, while 9 out of top 10 skin Care brands in Japan all belong to Japanese local BPC manufacturers, the top 10 brands who share 51.5% of Chinas Skin Care market in 2010 are from 4 foreign countries: Mary Kay (US), Artistry (US), Longligi (China) and Avon (US) are categorized into direct-selling channel; Olay (US), LOrà ©al Paris (France) and Nivea (Germany) belongs to mass market class; and Shiseido (Japan), Lancà ´me (France) and Chcà ©do (China) are classified into premium/luxary sector. There are no pharmacy/dermo-cosmetics brands in top 10 and the best performer Vichy (France) only shares 2.1% followed by La Roche-Posays (France) 0.4% in the market. 2.2 Cosmetics Market Regulation in China While China represents today one of the most important and attractive BPC markets in the world, however, its complex cosmetic regulatory system with rapid amendments make the BPC business full of difficulties. The Ministry of Health (MOH) of China has promulgated the â€Å"Regulations on Cosmetics Hygiene Supervision† on 13 November 1989 and the regulation was effective on 1 January 1990.According to it, a foreign cosmetic company (either a manufacturer or brand owner) with a valid business registration licenseis required to obtain two licenses under the cosmetic regulatory system in China the Hygiene License and the China Inspection Quarantine (CIQ) Labeling Certificate. i. Hygiene License Issued by the State Food and Drugs Administration (SFDA), the Hygiene License is concerning of cosmetic products and ingredients monitoring and supervision. Foreign companies holding Chinese business registration licenses with 3 classified cosmetic products listing below are requested to apply for an Import Hygiene License before their products are allowed to be distributed and placed on the China market (the pre-market approval): â€Å"Special-use cosmetics†, which 8 different sorts of products are included: hair dyeing, hair perm, hair-growth, deodorant, depilation, body shaping (including slimming and breast enlarging), sun cream and spot removing. Non special-use cosmetics† including ordinary BPC products such as skin care, hair, fragrance and manicure/pedicure products that are not belonged to special-use cosmetic category. â€Å"New ingredient†, meaning ingredients that are not listed on the â€Å"Inventory of Existing Cosmetic Ingredients in China (IECIC)†. There are several documents including the product ingredients list, product quality standard, product testing report and packaging are needed for Hygiene License application. A full list of application documents is attached in the appendix 4. ii. The China Inspection Quarantine (CIQ) Labeling Certificate Issued by the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), the CIQ Labeling Certificate is concerning of imported products packaging supervision. A full list of application documents is attached in the appendix 4. Foreign BPC companies are required to a Chinese legal reporting representative throughout the SFDA Hygiene Licenses application process. Moreover, as the official language of China is simplified Chinese, all mandatory information should be in simplified Chinese including the full product ingredients list shown on cosmetic labeling. According to Pisacane (2009), the Managing Partner from Great Way Advisory, after submitting all requested documents to the SFDA, the whole application process will take 4 5 months for â€Å"non special-use cosmetics† and 8 9 months for â€Å"special-use cosmetics† to obtain the final certificate as the SFDA review and evaluate imported cosmetics only 6 times a year. In terms of cosmetics import tariffs, the current import tariff bound rate for imported BPC products is about 10% basically but it depends also on the country of origin and the product category which the import tariffs can reach as much as 150%, plus 17% VAT (value added tax) a nd 5% 30% CT (consume tax). 2.3 Chinese Consumers Behaviour Comprising 34% market share in Chinas BPC market in 2010, the skin care sector is worth USD 9.9 billion, growing at a rate above the GDPand will continue to dominate the BPC industry sales for future couple of years. While more and more people in China move from the lower class into the middle class, they are able and willing to spend more money on personal beauty care products. However, despite the fast rise in personal wealth, the development in Chinese BPC market sales growth which is greatly linked to better richness can be very fluctuating due to the countrys strong consumer saving level. Moreover, in terms of the growth of Chinas BPC sub-categories is rather unequal, for example, sector such as skin care (sales value USD 9.9 billions) is reaching mainstream status in 2010 while others such as fragrances (sales value USD 0.58 billions) and sun care (sales value USD 0.48 billions) remain niche segments. Despite these, there are still obvious areas where Chinese consumers are will ing to spend their money generously such as Premium Baby Care (21% sales growth 2009-10), Premium Skin Care (+19%) or Premium Colour Cosmetics (+15%). Chinese consumer behaviour and their knowledge, attitude, use and response to Skin Care products that reflects in their spending patterns are very much linked with Chinese Culture. Grubow(2008)characterises several beauty trends from the view points of Chinese consumers that intensively influence Skin Care market trends in China: desire for status-improving products, medicinal ingredients welcome, respect for skin care regimes, openness to professional advices and demand for luxury packaging.    Desire for Status-Improving Products Tracking back to ancient Chinese culture, giving a fair, even, pale and fragile quality skin look is quite associated with beauty as it implicated being in a aristocratic social stature. The standard of beauty does not actually change much. Today, Chinese women want a fair, flawless, radiance and translucent skin tone which is considered as wealthy and healthy, meanwhile, browner or darker skin is linked with rural and toiling for money. In result, Chinese women are interested in whitening-orientated products (but bleaching ones which do not give an appearance of evenness and a glow skin tone). Interestingly, a recent survey made by Asia Market Intelligence found that around two-thirds Chinese men also prefer fairer skin and are opened to male skin whiteners. This cultural ideal attracts to every class of people, from the mass to ultra luxury channels, and leading brands such as Olay, Shiseido, Nivea and Avon are offering whitening products not only for facial skin but body in Chinese Skin Care market. Another Chinese beauty trend in terms of status-improving is the skin concentration products which cover for examples facial masks, patches and eyes and chest treatment. Mask treatment is considered luxury as it used to be applied only in a spa treatment which required time and money. This â€Å"DIY approach† with masks containing rich textures or high-tech functions appeals to Chinese consumers and makes them feel unique and luxurious. Again, this pattern taps into the sense of status-enhancing.   Medicinal Ingredients Welcome Traditional Chinese herbal medicine impact strongly on many parts of Chinese day to day life and skin care products are no exception. Chinese consumers believe that some special ingredients provide a better benefit of healing and this is highly linked with the Chinese medicinal practices history. Taking examples of burdock, ginseng and green tea extract which contain antioxidants for skin nourishment; these natural ingredients are popular and famous among both younger and older generations because they are believed to be more inartificial and safer than other ingredients.   Respect for Skin Care Regimes Similar as Japanese skin care rituals that a full Japanese daily ritualistic process contains up to 9 separate steps, Chinese women also respect skin care order. They like to arrange their cosmetics on the dressing table and enjoy the skin care rituals consisting separate steps.While Western Consumers are appealed by products with two-in-one or multiple functions such as Neutrogenas 2-in-1 Cleansing Gel (cleansing and mask), Vichys Puretà © Thermale 3-in-1 One Step Cleanser (cleansing, toning and eye makeup remover) or Olays Total Effects, in China, women purchase Neutrogenas Deep Clean Makeup Remover, Cleanser, Blackhead Eliminating Patch and Soothing Mask or Olays Renewal Lightening Toner, Moisturizer, Lotion and Eye Cream.   Openness to professional advices Though the development of beauty and health care speciality drug stores such as Watsons, Mannings and Sasa in China is far behind the pharmacies in France or Japan or the drug stores in Germany, in principal cities of China, the specialty drug stores has witnessed an enormous sales growth during the past decade. Watsons, for instance, had only 80 outlets back in 2005. But last year, it has opened its 700th outlet in China, making it as the leading beauty and health care speciality drug store in Chinas BPC market.This is not just about the locations or its competitive prices policy that attract lots of consumers; the evidence that each Watsons outlet is equipped with counsellors and pharmacists who provide products advices and recommendations is also one of the key reasons that drive consumers into shops. Consumers in China trust and appreciate the advices of skin care from these shop assistances. It is therefore not difficult to interpret that with this advices-welcoming concept, direct-selling brands such as Mary Kay, Artistry and Avon who always come with sales counsellors and host frequently cosmetics seminars and makeup workshops appeal intensively Chinese consumers attention. (In 2010, 4 out of top 10 Skin care brands are categorized as direct-selling channel.) Demand for Luxury Packaging As consumers from emerging countries tend to search for higher cost-effectiveness products, in China, a cosmeceutical product with a luxury packaging is very much appreciated by Chinese consumers as it gives again the sense of status-enhancing. Packaging like heavy glass container appears more attraction for consumers than a plastic container even if it contains better ingredients or product volume. In addition, Trout (2011)suggests that when developing a new product range at different pricing and customer targeting, the design of packaging helps companies to define a â€Å"new† brand image and extend the attraction to wider potential consumers. 2.4 International Operation Strategy 2.4.1 Operation Strategy Strategy, originally derived from Greek word â€Å"strategos†, was firstly used in the military term and then in the management of business. Drucker(1954)proposed that strategy is â€Å"to analyse the current situation, including the inquiring of companys existing or should-be resources, and if necessary, change the situation.† Strategy was was also suggested by Chandler(1962) that â€Å"determines the base of corporations long-term objectives and taken actions, resources and configuration standards to achieve these targets.† In Andrew(1971)s The Concept of Corporate Strategy book, proposed that strategy is â€Å"the scheme of targets development and major policies and plans for the purpose of achieving specific objectives to describe the companys current and future business.† Glueck(1976)considered strategy â€Å"is a unified, coordinated, broad and integrated plan to reach the basic objectives of the organization†. The definition of strategy was a lso given by Porter (1985), â€Å"strategy is the response to external opportunities and threats, and internal strengths and weaknesses, in order to achieve competitive advantages†. In 1990, Ansoffdefined strategy as â€Å"a set of criteria to lead the organizational behaviour for the decision-making.† Kaplan and Norton(1990) described strategy is â€Å"a set of assumptions of cause and effect†. Porter(1996) again explained that strategy is â€Å"to conduct a selection among activities, enabling the organizational competitiveness while creating the sustainability and differences of the market†. There are various ways and results in strategic planning according to organizational goals and objectives that classify strategic management into different frameworks. Scholars attempt to conclude strategies in practice that are partly summarized underneath. However, there is so far no better or the most appropriate classifications or concepts. It is though agreed that a model which can be applicable to organizations would be capable to recognise and assess their chosen strategy content. Ansoff (1965)s Product-Market Growth Matrix (Table 3). Based on two basic aspects (product and market), a four-product-market portfolio is created that corresponds with corporations marketing strategy: Market penetration strategy is based on the present products portfolio, attempting to increase the market share. Market development strategy is to find and develop a new potential market basing on present products. Product development strategy is to create or bring new products in order to replace companys existing products Diversification strategy is to develop new products for new potential market. Porter (1980) characterized three general types of strategies into a category scheme that can be used to achieve and continue business competitive advantages: cost leadership strategy, differentiation strategy and segmentation strategy (Table 4). David (1986, 1995, 2010), has formed a modern Strategy-Formulation Analytical Framework that assisted strategies generate and evaluate feasible alternatives for the purpose of choosing a specific course of action. Strategies can be recognized, assessed and chosen by this framework which contains three stages including: the input, matching and decision (Table 5). 2.4.2 SWOT Analysis Originally developed by Albert Humphrey in his research project based upon the US Fortune 500 companies during 1960s to 1970s, SWOT analysis is a strategic planning method that specifies the corporate objective and identifies the favourable or unfavourable internal and external factors to accomplish this objective. It defines, analyses and evaluates corporate internal Strengths and Weaknesses and its external Opportunities and Threats that helps the organisation to determine the operational problem and the strategic decision making. A SWOT analysis result matrix was presented by Weihrich(1982) using strategies matching approach to develop relevant future coping strategies (Table 6). The procedures of SWOT analysis are often associated with corporate strategic planning process that can be combined into following steps: Conducting the description of business environment; Identifying and validating all affecting external factors; Predicting and assessing the future changes of external factors; Reviewing the internal strengths and weaknesses; Framing a feasible strategic planning by using SWOT analysis; and Conducting strategic choices and decision making. According to Weihrichs SWOT Analysis Result Matrix (in step five), a result of 22 strategies is hereby described as follows: SO Strategy: in accordance with the Maxi-Maxi principle, to consolidate strengths and improve opportunities. The direction of business development can be for example, (1) focusing on the growth of one single product, technique or market; (2) discovering new market for alternative selling channels; (3) developing new product using organizational resources; or (4) creating a new product life circle for customers to identify with aiming at winning the competitive market. It is the best operational strategy for business development and profits making with a closed coordination of corporate internal resources and external environment. WO Strategy: in accordance with the Mini-Maxi principle, to improve organizational weaknesses and manage opportunities. The result of Mini-Maxi strategic planning can be (1) unrelated diversification; (2) joint venture; (3) strategic alliance; or (4) consortium. ST Strategy: in accordance with the Maxi-Mini principle, to reinforce corporate self-strengths and cope with threats. Examples for strategic decision making can be (1) horizontal integration: integrating business of the same level to reduce competitors; (2) vertical integration: integrating upstream/downstream firms to avoid external threats; or (3) using related diversification improve business synergy.

Generation of Extreme Ultraviolet Radiation

Generation of Extreme Ultraviolet Radiation Generation of Extreme Ultraviolet Radiation from Intense Laser-Plasma Interactions using Two-Colour Harmonics BRIEF HISTORY Over the past few decades breakthroughs in the production of intense laser fields have meant that multi-terawatt and even petawatt systems are now standard in laboratories**. This has been achieved through reduction of the pulse duration, originally from nanosecond pulses down to femtosecond and recently reaching attosecond levels (1as =10-18s)**. This coupled with important improvements to systems, such as the chirped pulse amplification technique (CPA)**, has allowed laser pulses to be amplified to higher peak powers than ever before and used in laser-matter interactions. The resulting scientific drive from developments such as these pushed achievable laser intensities from 109W/cm2 to the 1014W/cm2, at which the interaction between these high intensity lasers and dense electron-free gas was studied**. Only recently thanks to advances in both laser performance and computer simulation tools has study on laser-plasma interactions in the generation of HHG made progress, providing the possibility to generate sources of incoherent electromagnetic radiation of short wavelength and pulse durations**. As further study was carried out on the interaction of light with relativistic free electrons in plasma, it has reached a point now in which generation of high-harmonics of the fundamental laser, soft and hard x-rays, and shorter pulse duration (1as) lasers of intensities reaching 1018W/cm2 are now possible**. Due to this the generation of high-order-harmonics from high-intensity laser interactions has been a major area of attoscience research within the last decade. HHG PRODUCTION High harmonic generation (HHG) refers to the process in which a high intensity laser pulse is focused onto a target, classically a noble gas, in which strong nonlinear interactions result in the generation of very high harmonics of the optical frequency of the pulse**. This will occur for intensities of 1014W/cm2 and above, where typically only a small amount of this energy is converted into the higher harmonics. From these high-harmonics, spatially and temporally coherent attosecond pulses of extreme ultraviolet light can be generated, which can then be used as a reliable source of highly tuneable short wavelength radiation in many different applications e.g. x-ray spectroscopy**. In the case of high intensity laser-gas interactions this is achieved by tailoring the intensity of the laser pulse so that its electric field amplitude is similar to the electric field in the target atoms**. From this the lasers electric field is able to remove electrons from the atoms through tunnel ionisation, at which point the electrons are accelerated in the field and, with certain conditions controlled, are made to collide with the newly created ion upon recombination. The resulting collision generates the emission of high energy photons**, as shown in fig 1. Fig. 1: HHG three step model. This is known as the three step model; electron is detached from atom through tunnel ionisation, then accelerated within the field away from atom, then accelerated back towards atom where it collides and recombines, from this collision all the energy lost appears as emitted HHG ultraviolet photons. HHG from laser-gas interactions have been used extensively to generate attosecond pulses but is limited in flux and photon energy by low conversion efficiencies between the driving laser energy and the attosecond pulses, this can be attributed to two key factors; loss of phase matching between the driving laser to the generated extreme ultraviolet (XUV) radiation as its propagated through the gas over a relatively large distance, and a restriction on the intensity of the driving laser due to the ionisation threshold of the target gas, this saturation intensity is roughly 1016W/cm2**. Meaning laser intensities above this threshold limit will over-ionise the gas leaving no neutral atoms left to generate the XUV harmonics. The use of laser-solid interaction offers the opportunity of reaching much higher attosecond pulse intensities and generation efficiencies beyond the capabilities of gas based HHG**. The method of generating high-harmonics in laser-solid interactions is fundamentally different than that of laser-gas interactions. Interaction of intense ultrashort laser pulses (of pulse duration around a few femtoseconds) on an optically polished solid surface results in the target surface being completely ionised, generating a dense plasma which will act as a mirror, called a plasma mirror**. The reflection of these high intensity laser pulses will be affected by a wave motion set-up in the electrons within the plasma surface causing it to distort the reflected laser field, resulting in the production of upshifted light pulses and the generation of high-order harmonics**. Due to the coherent nature of this process, these generated harmonics are phase-locked and emerge as attosecond pulse. Fig. 2 Laser pulse moving towards overdense plasma. A key property of this plasma is its electron density, this determines whether the laser is reflected, absorbed or not allowed to pass through. This is known as the density gradient scale length, as the laser pulse interacts with the target and forms a plasma it creates a profile that extends out into the vacuum, forming a plasma density profile. This is a critical factor in HHG and consists of two regions: Overdense scale length, Lod If the electron density is equal to the critical density of the target or above, extending up to the maximum target density, the laser pulse is unable to penetrate through the target and is so reflected or absorbed. Underdense scale length, Lud If the electron density is below this critical density the laser will penetrate through, with some absorption. Fig. 3 Plasma density profile, Lud is underdense region, Lod is overdense region. The critical density is determined from: Where is the angular frequency of the laser. As stated before the target surface is highly ionised by the leading edge of the laser pulse, known as the pre-pulse, therefore becoming rapidly over-dense and creating a plasma mirror of sufficient electron density, ne>nc**. HHG within plasma requires laser intensities >1015W/cm2 for 800nm field**, which is usually stated in terms of a normalised vector potential of a ­0, where: In which; e and m are electron charge and electron mass respectively. c is speed of light in vacuum. E is the amplitude of the lasers electric field. I is the lasers intensity. à Ã¢â‚¬ °l is the laser frequency and ÃŽÂ »l is the laser wavelength. Therefore HHG in plasma requires at least an a0à ¢Ã¢â‚¬ °Ã‚ ¥0.03. Recently is was discovered** that there are two mechanisms that lead to HHG from solid density plasma surfaces; Relativistic oscillating mirror (ROM) Coherent wake emission (CWE) These two process result in different distortions to the reflected laser field and therefore a completely different harmonic spectra produced. CWE Coherent wake emission is a process of three steps; Electrons on the surface of the plasma are drawn into the vacuum by the laser field and accelerated back into the dense plasma once they have gained energy from the driving laser field. When propagating within the dense plasma these fast electrons form ultrashort bunches, creating plasma oscillations in their wake. Within the non-uniform region of the plasma (produced from the density gradient between the plasma-vacuum boundary) the electron oscillations will radiate energy in the form of light of various local plasma frequencies found within this gradient. This process will occur once for every laser cycle therefore the spectrum of the emitted light will consist of harmonics of the laser frequency, in which CWE harmonic spectra have a cutoff at the maximum plasma frequency à Ã¢â‚¬ °Ã‚ ­Ã‚ ­pmax **. This mechanism is predominant at moderately relativistic intensities of a0à ¢Ã¢â‚¬ °Ã‚ ¤1, and short but finite plasma gradient lengths of **. Coherent wake emission has only recently been identified as a factor in HHG in laser-solid interactions but it is known that it along with ROM contributes to the generation of high-harmonic orders below à Ã¢â‚¬ °Ã‚ ­Ã‚ ­pmax and the strength of their respective influence below this threshold is determined by laser intensity**. ROM The other mechanism involved in the generation of high-harmonics from laser-plasma interactions is the relativistic oscillating mirror process, this dominates for relativistic normalised vector potentials of a0>>1, although recent studies have shown that ROM harmonics can be observed even at lower intensities when the plasma gradient length is about **. ROM process occurs when surface electrons in the plasma are oscillated collectively by the high intensity incident laser field to relativistic speeds, the plasma will reflect what it observes as a laser pulse of frequency à Ã¢â‚¬ °+. This à Ã¢â‚¬ °+ frequency is a higher upshifted frequency of the fundamental pulse due to a Doppler effect produced from the relative motion of the laser field to the moving reflection point on the oscillating plasma surface. The actual reflected laser pulse will have a frequency of à Ã¢â‚¬ °++ due to a second Doppler upshift effect as it moves towards an observer/target. This is known as Einsteins relativistic Doppler effect, in which the reflected pulse frequency is upshifted by a factor of 4ÃŽÂ ³2**. Fig 4. Schematic of a relativistic oscillating critical density plasma interaction. From past research it has been found that from this mechanism a power-law decay scaling of I(n)ROMn-8/3 is dominant (where n is the harmonic order) in the harmonic spectrum for harmonic orders above the CWE cut-off point, nCWE,** this is the harmonic order related to the maximum plasma frequency of the target, à Ã¢â‚¬ °pmax, mentioned previously. Where: nCWE = nà Ã¢â‚¬ °max = à Ã¢â‚¬ °pmax/à Ã¢â‚¬ °l = In which; à Ã¢â‚¬ °l is the frequency of the laser, is the maximum electron density of the target, Nc is the critical density shown previously. From this process initial femtosecond pulses can be used to create attosecond pulses. When coupled to a relativistic oscillating mirror it adds an oscillatory extension to Einsteins relativistic Doppler effect, so due to the periodic motion of the mirror to the laser field and the double Doppler upshifts this results in the production of extreme ultraviolet (XUV) harmonics**. These ultra-short pulses have been the focus of much scientific research recently as they offer a promising way to resolve in the time domain the ultrafast dynamics of electrons within materials**. Although the relativistic oscillating mirror process is more suited as a macroscopic model for the effective reflection point of the laser field. It assumes that the surface electrons bunch together as the target is ionised and move out into the vacuum to form the plasma where they remain in the overdense region ensuring that the laser field is completely reflected. More recently studies have discovered there is another mechanism in the relativistic regime that can contribute to the harmonic spectrum via a different process entirely. CSE This other process is known as Coherent synchrotron emission (CSE)** and is needed to explain observations that do not fit the previous two models, in which dense electron nanobunches are created at the plasma-vacuum boundary where they produce coherent XUV radiation through coherent synchrotron emission. This is a microscopic model of HHG in laser-solid interactions. It models the electrons in the plasma moving, in dense bunches, under the influence of the incident laser field and subsequent fields produced from the movement of charges within the plasma. These nanobunches are periodically formed and coherently accelerated through an instantaneously synchrotron-like orbit during each laser cycle, for oblique laser incidences. As certain conditions, such as ultrashort plasma density scale length, are met these bunches emit bursts of sub-femtosecond intense high-frequency radiation. This radiation has properties dependent on the electron trajectories and it has been shown that it can b e modelled as synchrotron radiation**, therefore the coherent XUV emissions are distinctly different from that produced in ROM from relativistic Doppler upshifts. In reality actual electron dynamics may be a mix of CSE and ROM, but due to the complex nature of the changing fields within a plasma it makes it impossible to analytically model with accuracy. Therefore requiring the use of computer simulations to deal with the electron trajectories and their respective radiation emissions. PREVIOUS EXPERIMENTS Based on the work of Edwards et al, 2014, in which the study of attosecond XUV pulse generation from relativistic driven overdense plasma targets with two-colour incident light was performed they used 1D, three velocity, particle-in-cell (PIC) code simulations, which treat oblique incidence with boosted frames, to show how pulse intensity can be improved. They converted a small amount (~5%) of the fundamental laser field energy to an additional laser operating at the second harmonic of the fundamental frequency, to significantly enhance the intensity of the generated attosecond pulses by multiple orders of magnitude. This was based on previous work in which mixing of the fundamental driving laser frequency with the second harmonic was performed on laser-gas interactions to increase the attosecond pulse intensity and isolation (K. J. Schafer et al, 1992). Edwards demonstrated that a significant improvement was also possible through this mixing method in laser-solid interactions following the Similarity theory (proposed by Gordienko and Pukhov,**), that suggests the behaviour of laser-plasma interactions follow a similarity parameter of: 1/S = a0/N à Ã¢â‚¬ °l Where S = ne/a0nc, is a similarity parameter and N = ne/nc which is the ratio of electron density of the plasma to its critical density. Therefore from this it would appear that by doubling à Ã¢â‚¬ °l while using the same laser field amplitude the reflected attosecond pulse intensity would also be increase by a factor of two. One of the main limiting parameters in these experiments is the achievable value of a0, while the largest solid material value of N (lithium at ÃŽÂ »=800nm) is 75, so this type of frequency doubling appears to be a promising pathway to optimising attosecond pulse intensity, although a drawback of this is the negative effect it has on the isolation of the reflected pulses. Therefore they stated that a two-colour method, of partially converting a portion of the fundamental laser field energy to the second harmonic, would be a more attractive alternative. Through this process the advantages of using a higher incident frequency, by increasing the gradient of the electric field at certain points within the pulse generation cycle, without the related decrease in pulse isolation and loss of energy associated to simple frequency doubling can be exploited. In their study they used a normal-incidence beam on a step-like plasma density profile using a mix of the first and second harmonic with a phase difference of to produce harmonics with a higher intensity than either incident field individually. They demonstrate substantial gains after the addition of a small amount of the second harmonic to achieve attosecond pulse enhancement of factors >10. As well as a 10-fold enhancement when using density gradients of 0.05ÃŽÂ » and 0.15ÃŽÂ » with conversions of the fundamental to the second harmonic of 5%-10% at an angle of incidence of à Ã‚ ´=30o. Therefore Edwards was able to go on and state that the relative phase of the two incident harmonics were a critical factor in the improvement in attosecond pulse intensity. This is due to the difference in the driving electric field waveform and corresponding resultant electron motion as is varied. Where they linked the strongest attosecond pulse intensities with sharp transitions in the driving electric field that are aided by the addition of the second harmonic at optimum phases, while phases that break the driving field transition reduce the attosecond intensities to levels sometimes substantially below what could be achieved pre-mixing of the harmonics. Therefore when harmonics are combined without thought to their phases they do not always improve the attosecond strength. Further detail into the trajectories of dense electron bunches, which emit synchrotron like radiation (CSE) was given to help explain this effect, where supressed pulse electrons were shown to follow a longer and slower motion before being accelerated and subsequently emitting, resulting in longer elongated trajectories. Whereas electrons that contribute to the improvement of the attosecond pulse strength are shown to experience a larger field before and during emission. This meant their velocity and acceleration components were larger than the suppressed electrons, giving them more energy as it is driven back into the plasma. Overall they state that the larger the electric field experienced by the electrons increases the intensity of the reflected attosecond pulse, due to the number of electrons travelling in a dense bunch increasing as this larger field that the electrons near the surface experience compresses them into higher density bunches. Another study performed by Yeung et al, 2016, focused on controlling the attosecond motion of strongly driven electrons at the boundary between the pre-formed plasma and the vacuum. They demonstrated experimentally that by precisely adding an additional laser field, at the second harmonic of the fundamental driving frequency, attosecond control over the trajectories of the dense electron bunches involved in intense laser-plasma interactions can be achieved. From this considerable improvements in the high-harmonic generation intensity was observed, which confirms the theoretical work by Edwards in two-colour fields reviewed previously while developing upon this to further factors. Experimentally they showed that attosecond control over the phase relationship of the two driving fields is necessary to optimise the reflected attosecond pulse intensity. While also using PIC simulations to determine the optimal and worst phase relationships, in which a phase of was found to optimise the emission. Microscopic focus determined that during each cycle the emission of the attosecond pulse begins as a primary electron bunch which is compressed and then quickly accelerated away from the surface up to relativistic velocities, from here it emits before it disperses and returns back to the plasma. Secondary bunches are also present but these were found not to have a significant effect harmonic spectrum for orders >20. These bunches were found to emit when their velocities where at their max, which confirmed that the two-colour field phase matched the emitted XUV to the acceleration produced from the fundamental laser field. While at the poorest phase relationship, which Yeung found to be , a plateau in the driving laser field is created which impedes the acceleration of the electrons from the surface, therefore reducing the density of the electron bunch produced that can emit. They concluded from the data provided by the simulations that control of the relative phase of the two colour driving fields has a significant effect the electron bunch dynamics. While from the experimental data their collected it was demonstrated that the HHG produced from the two-colour field was increased substantially when no laser pre-pulse was involved, or equivalently when the plasma has shorter density scale length. Confirming the work of Edwards et al, 2014, that two-colour fields generate significantly more higher-harmonic orders than that of a fundamental field alone, even when only a small percentage (5%-10%) of the fundamental laser energy is converted to the second harmonic. INTRODUCTION TO TWO-COLOUR HARMONICS - ABSTRACT BRIEF SUMMARY OF EXPERIMENT, RESULTS AND CONCLUSION 1x INTRODUCTION BRIEF HISTORY .5x HHG PRODUCTION .5x CWE 1x ROM 2x (inc. plasma theory e.g. scale length) CSE 1x COMPARISON WITH GAS EXPERIMENTS 1x PAST EXPERIMENTS LEADING UP TO THIS ONE 2x INTRODUCTION INTO SPECIFICS OF THIS EXPERIMENT 1x METHOD PIC CODES EXPLAINED 2x EPOCH DETAILS 1x LASER DETAILS 1x PROCESS OF ANALYSIS .5x CREATION OF GRAPHS .5x RESULTS GRAPHS COMPARE CONTRAST IMPLICATIONS CONCLUSION FURUTRE RESEARCH 1x IMPROVEMENTS 1x         

Spectroscopy: The Search for Extraterrestrial Life Essay -- Astronomy

Throughout history humanity has been fascinated by the existence of extraterrestrial life. Today such ventures are in the development process and the discovery of life beyond our solar system, no matter how primitive, may soon become a huge(important?) scientific breakthrough. The three basic things that are required to consider a place even remotely habitable are water, a source of energy, and organic materials. Habitability also depends on other factors that must also be taken into consideration such as how close the planet is to its star (in the case of our solar system, the sun), how long the water and organic materials existed there, and the size and mass of the planet. One must not confuse habitable with inhabited. The term habitable suggests only that there is a possibility that life could exist, not necessarily that life was present or still is. For more than a decade the interest of searching for exoplanets (planets beyond our solar system) that are Earth-like has grown. At present, NASA’s Kepler mission is searching almost 170,000 stars for orbiting planets. (Astronomy, April 2011, p.31). Only recently have discoveries of exoplanets been confirmed, although astronomers have been searching for such planets for centuries. One method employed by astronomers for planetary discovery, that uses data collected by the Kepler spacecraft, is the transit method. A transiting planet is a planet that passes in front of its host star as seen from Earth. (Wolf, 2007) In essence, what is detected is a slight dimming in the host star’s light. Astronomers then determine whether the planet in the habitable zone of its star. The habitable zone (HZ) is the area around a star where it is possible for water to remain liquid on the surf... ... expensive venture. What is possible now is to pinpoint the planets with the best odds in supporting life. For now, perhaps the best approach is to stay close to home and explore the planets in our solar system. Works Cited Villard, R. (2011, April). Hunting for earthlike planets. Astronomy, 39(4), 28-33. Johnson, J. A. (2011, April). The stars that host planets. Sky & Telescope, 121(4), 22-27. Field, T. (2011, August). Spectroscopy for everyone. Sky & Telescope, 122(2), 68-71. What is spectroscopy?. (2004, August 7). Retrieved from http://kicp-yerkes.uchicago.edu/2004-summer/pdf/ysi2004-spectroscopy.pdf Wolf, P. (2007, August). Extrasolar planets. Retrieved from http://lasp.colorado.edu/education/outerplanets/exoplanets.php Smith, A. W., & Cooper, J. N. (1979). Elements of physics. (9th ed., pp. 373-376). Toronto: McGraw-Hill.

Essay --

Kashayla Snipes Dr. Nancy Blair English Composition 1102 February 25, 2014 Othello: A Tragedy of Jealosuy â€Å"Jealousy is troublesome to others, but a torment to themselves.† Those are words from a famous entrepreneur and philosopher, William Penn. In William Shakespeare’s Othello, the act of jealousy is a powerful sensation seen almost in every aspect and relationship throughout the tragedy. Furthermore, it is one of the most important topics in the play. Based on the conflicts within Othello, jealousy can be defined as troubles or misfortune caused by hallucinations. At the same time, Millicent Bell states in his essay, â€Å"Othello’s Jealousy† that the characters are driven to madness by being allowed to see what really is not so or simply using imagination. Bell also goes on to say the jealousy traits are shown only in a sexual manner. That statement can be argued against. True enough, sexual jealousy is shown in Othello, but it is not the only form of jealousy exposed. According to Medical Dictionary, sexual jealousy is a condition characterized by suspicion of a spouse's infideli...

Outlook on Bullying- I Have a Dream

â€Å"Outlook on Bullying† â€Å"We hold these truths to be self-evident, that all Men are created equal, that they are endowed, by their creator, with certain unalienable Rights, that among these are Life, Liberty, and the Pursuit of Happiness. † Our unalienable rights must not be broken or destroyed by anyone’s judgments on how we are supposed to live our life. That is why I ask you ladies and gentlemen for you to stand up against bullying with me. This can happen to anyone primarily targeted simply because of their race, body size, sexual orientation, or any type of difference not accepted or judged by a group or a person.Bullying consists of different disturbances; physical, verbal, indirect, and cyber bullying. Physical bullying is considered any physical attack; kicking, punching, shoving, taking or damaging belongings. Verbal bulling consists of name calling, insulting, making racist, sexist or homophobic comments, remarks or teasing, just to name a few. I ndirect and cyber bullying go hand in hand when nasty, hurtful, rumors are spread behind a person’s back, now most common through any electronic media. Watch your thoughts, they become words. Watch your words, they become actions. Watch your actions, they become habits.Watch your habits, they become character. A character in which you will be defined as a helping hand, a bully, or the one being bullied. America should be a country where everyone can feel safe in which ever environment from public places, to school, to work. One out of seven students from kindergarten to twelfth grade is either a bully or a victim of bullying, and it is estimated that 160,000 students miss school every day due to fear of an attack. Would you want that fear to spread to someone close to you or yourself? In American schools there are about 2. 1 million bullies and 2. 7 million victims, statistics are increasing every day.Parents are the base of our beliefs and that is why everyone should be educ ated about bullying and taught morals to respect one another and be reminded of how difference is also good from a young age. â€Å"The world is a dangerous place because of those who do evil and because of those who look on and do nothing†. Nothing is the worst thing that any friend, teacher, or parent can do to someone in this circumstance. Only God can judge me, ( ) wouldn’t you want to live by this? Bullies have terrorized their victims enough, bullies and victims have had enough of living in their silent pain.Victims have had enough of the abuse and fear brought to them for being themselves. Victims have had enough of stereotyping and all the prejudice. I have a dream that people can wake up every morning without depression or suicidal thoughts hurting them. I have a dream that students have no fear in going to school because of peers. I have dream that no one has to hide in a mask of fakeness because they can’t express themselves. I have dream that people notice and lend a helping hand to a victim or a bully. That’s my dream that I hope one day can become true, and hopefully you will take a stand with me against this atrocious issue. Thank you.